1994
A Meta-Analysis of Cronbach's Coefficient Alpha
Journal of Consumer ResearchTop-listed
3k
cites
Faculty
Robert A. Peterson is a Management & Strategy scholar at The University of Texas at Austin. Research spans Customer Service Quality and Loyalty, Management and Marketing Education. 200 works, 24k citations (h-index 55).
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Affiliation on publications · The University of Texas at Austin
Journal of Consumer ResearchTop-listed
Robert A. Peterson, Steven P. Brown
Journal of Applied PsychologyTop-listed
Robert A. Peterson, S. Balasubramanian, Bart J. Bronnenberg
Journal of the Academy of Marketing ScienceTop-listed