1998
Constructive Consumer Choice Processes
James R. Bettman, Mary Frances Luce, John W. Payne
Journal of Consumer ResearchTop-listed
2.9k
cites
Faculty
Mary Frances Luce is a Operations & Decision Sciences scholar at Duke University. Research spans Decision-Making and Behavioral Economics. 99 works, 8.3k citations (h-index 35).
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Affiliation on publications · Duke University
James R. Bettman, Mary Frances Luce, John W. Payne
Journal of Consumer ResearchTop-listed
Journal of Consumer ResearchTop-listed
Mary Frances Luce, James R. Bettman, John W. Payne
Journal of Experimental Psychology Learning Memory and CognitionCore