1997
An Examination of the Nature of Trust in Buyer-Seller Relationships
Patricia M. Doney, Joseph P. Cannon
Journal of MarketingTop-listed
6.2k
cites
Faculty
Joseph P. Cannon is a Management & Strategy scholar at Colorado State University. Research spans Customer Service Quality and Loyalty, Innovation and Knowledge Management, Management and Marketing Education. 43 works, 16k citations (h-index 24).
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Professor · Colorado State University
Patricia M. Doney, Joseph P. Cannon
Journal of MarketingTop-listed
Patricia M. Doney, Joseph P. Cannon
Journal of MarketingTop-listed
Patricia M. Doney, Joseph P. Cannon, Michael R. Mullen
Academy of Management ReviewTop-listed