2020
An emerging theory of loyalty program dynamics
Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier
Journal of the Academy of Marketing ScienceTop-listed
131
cites
Researcher
Jisu J. Kim is a Information Systems scholar at Auburn University. Research spans Technology Adoption and User Behaviour. 6 works, 299 citations (h-index 4).
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Position · Auburn University
Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier
Journal of the Academy of Marketing ScienceTop-listed
Kelly D. Martin, Jisu J. Kim, Robert W. Palmatier, Lena Steinhoff, David W. Stewart, Beth Ann Walker, Yonggui Wang, Scott K. Weaven
Journal of Retailing OATop-listed
Ju-Yeon Lee, Eric Fang, Jisu J. Kim, Xiaoling Li, Robert W. Palmatier
Journal of RetailingTop-listed