2024
Optimizing search advertising strategies: integrating reinforcement learning with generalized second-price auctions for enhanced ad ranking and bidding
Chang Zhou, Yang Zhao, Jin Cao, Yi Shen, Xiaoling Cui, Chiyu Cheng
22
cites
Faculty
Jin Cao is a Information Systems scholar at Columbia University. Research spans E-commerce and Technology Innovations. 15 works, 71 citations (h-index 4).
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Chang Zhou, Yang Zhao, Jin Cao, Yi Shen, Xiaoling Cui, Chiyu Cheng
Jing Jiang, Qiudi Wu, Jin Cao, Xin Xia, Li Zhang
Information and Software TechnologyTop-listed
Chang Zhou, Yang Zhao, Yuelin Zou, Jin Cao, Wenhan Fan, Yi Zhao, Chiyu Cheng