1966
Effects of Group Influences on Consumer Brand Preferences
Journal of Marketing ResearchTop-listed
123
cites
Faculty
James Stafford is a scholar at Columbia University. Research spans Historical Economic and Social Studies. 23 works, 325 citations (h-index 7).
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Affiliation on publications · Columbia University
Journal of Marketing ResearchTop-listed
Journal of Marketing ResearchTop-listed
Richard H. Brien, James Stafford
Journal of MarketingTop-listed