1988
Structural equation modeling in practice: A review and recommended two-step approach.
James C. Anderson, David W. Gerbing
Psychological BulletinTop-listed
40k
cites
Faculty
James C. Anderson is a Management & Strategy scholar at University of Georgia. Research spans Business Strategy and Innovation, Customer Service Quality and Loyalty. 318 works, 84k citations (h-index 54).
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Position · University of Georgia
James C. Anderson, David W. Gerbing
Psychological BulletinTop-listed
David W. Gerbing, James C. Anderson
Journal of Marketing ResearchTop-listed
James C. Anderson, James A. Narus
Journal of MarketingTop-listed