2016
Using PLS path modeling in new technology research: updated guidelines
Jörg Henseler, Geoffrey S. Hubona, Pauline Ash Ray
Industrial Management & Data Systems OACore
7.1k
cites
Faculty
Geoffrey S. Hubona is a Information Systems scholar at Texas A&M International University. Research spans Technology Adoption and User Behaviour. 52 works, 10k citations (h-index 23).
Generated from open data. Know them? Add to this profile or claim it.
Affiliation on publications · Texas A&M International University
Jörg Henseler, Geoffrey S. Hubona, Pauline Ash Ray
Industrial Management & Data Systems OACore
Said S. Al‐Gahtani, Geoffrey S. Hubona, Jijie Wang
Information & ManagementTop-listed
Andrew Burton‐Jones, Geoffrey S. Hubona
Information & ManagementTop-listed