1998
All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects
Irwin P. Levin, Sandra L. Schneider, Gary J. Gaeth
Organizational Behavior and Human Decision ProcessesTop-listed
2.6k
cites
Gary J. Gaeth
Faculty
Decision-Making and Behavioral Economics
Established
#294
/369 · Operations & Decision Sciences
About
Gary J. Gaeth is a Operations & Decision Sciences scholar at University of Iowa. Research spans Decision-Making and Behavioral Economics. 78 works, 6.6k citations (h-index 26).
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Affiliation on publications · University of Iowa
Most-cited work
1988
How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product
Journal of Consumer ResearchTop-listed
1.2k
cites
2002
A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects
Irwin P. Levin, Gary J. Gaeth, Judy Schreiber, Marco Lauriola
Organizational Behavior and Human Decision ProcessesTop-listed
477
cites