2010
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
Feng Zhu, Xiaoquan Zhang
Journal of Marketing OATop-listed
1.7k
cites
Faculty
Feng Zhu is a Information Systems scholar at Harvard University. Research spans Digital Platforms and Economics. 95 works, 9k citations (h-index 33).
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Affiliation on publications · Harvard University
Feng Zhu, Xiaoquan Zhang
Journal of Marketing OATop-listed
Feng Zhu, Xiaoquan Zhang
Journal of MarketingTop-listed
Ramon Casadesus‐Masanell, Feng Zhu
Strategic Management Journal OATop-listed