2018
The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh
Md. Atiqur Rahman Sarker, Dewan Mehrab Ashrafi
Journal of Business & Retail Management Research OA
54
cites
Dewan Mehrab Ashrafi
Faculty
Technology Adoption and User Behaviour
About
Mr. Dewan Mehrab Ashrafi is working as a Senior Lecturer at East West University, Bangladesh. His academic credentials include a Master of Science in International Management and Psychology from Rhein-Waal University, Germany. He also earned his Bachelor's degree in Marketing from East West University, Bangladesh. His research focus is on consumer behavior, business psychology, and innovation adoption.
Senior Lecturer · East West University
Most-cited work
2024
Achieving a sustainable future by analyzing electric vehicle adoption in developing nations through an extended technology acceptance model
Razib Chandra Chanda, Ali Vafaei Zadeh, Haniruzila Md Hanifah, Dewan Mehrab Ashrafi, Tofayel Ahmed
Sustainable Futures OACore
42
cites
2023
The Role of Innovation Resistance and Technology Readiness in the Adoption of QR Code Payments Among Digital Natives: A Serial Moderated Mediation Model
Dewan Mehrab Ashrafi, Rubina Easmin
International journal of business science & applied management. OACore
39
cites