2007
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
Dan Jong Kim, Donald Lee Ferrin, H. Raghav Rao
Decision Support SystemsTop-listed
3.6k
cites
Faculty
Dan Jong Kim is a Information Systems scholar at University of North Texas. Research spans Technology Adoption and User Behaviour. 169 works, 12k citations (h-index 40).
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Professor/Regents Professor and G. Brint Ryan Endowed Professor · University of North Texas
Dan Jong Kim, Donald Lee Ferrin, H. Raghav Rao
Decision Support SystemsTop-listed
Dan Jong Kim, Donald Lee Ferrin, H. Raghav Rao
Information Systems ResearchTop-listed
Young Hoon Kim, Dan Jong Kim, Kathy Wachter
Decision Support SystemsTop-listed