2010
Opinion Leadership and Social Contagion in New Product Diffusion
Raghuram Iyengar, Christophe Van den Bulte, Thomas William Valente
Marketing ScienceTop-listed
943
cites
Faculty
Christophe Van den Bulte is a Operations & Decision Sciences scholar at University of Pennsylvania. Research spans Innovation Diffusion and Forecasting. 73 works, 7.1k citations (h-index 33).
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Gayfryd Steinberg Professor · University of Pennsylvania
Raghuram Iyengar, Christophe Van den Bulte, Thomas William Valente
Marketing ScienceTop-listed
Christophe Van den Bulte, Gary L. Lilien
American Journal of SociologyTop-listed
Christophe Van den Bulte, Yogesh V. Joshi
Marketing ScienceTop-listed