2016
Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Atieh Poushneh, Arturo Z. Vásquez‐Parraga
Journal of Retailing and Consumer ServicesCore
548
cites
Faculty
Interdisciplinary researcher: consumer psychology & interactive technology (artificial intelligence, virtual reality, augmented reality, and robots) https://scholar.google.com/citations?hl=en&user=XQ5wNC0AAAAJ Web of Science: https://www.webofscience.com/wos/author/record/AAV-3937-2021
Affiliation on publications · California State University, Bakersfield
Atieh Poushneh, Arturo Z. Vásquez‐Parraga
Journal of Retailing and Consumer ServicesCore
Journal of Retailing and Consumer ServicesCore
Journal of Retailing and Consumer Services OACore