2015
Evaluating the impact of social media activities on human brand sales
Alok R. Saboo, Vikas Kumar, Girish Ramani
International Journal of Research in MarketingTop-listed
168
cites
Researcher
Alok R. Saboo is a Accounting scholar at Georgia State University. Research spans Corporate Finance and Governance. 19 works, 963 citations (h-index 13).
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Current Position : Associate Professor · Georgia State University
Alok R. Saboo, Vikas Kumar, Girish Ramani
International Journal of Research in MarketingTop-listed
Alok R. Saboo, V. Kumar, Ankit Anand
Journal of MarketingTop-listed
Alok R. Saboo, V. Kumar, Insu Park
MIS QuarterlyTop-listed